Innis

The man who fears the machine fears the wrong thing. He thinks his value was in the execution, in the years spent learning to write the code or draw the plans or compose the brief. But that was never the value. That was the cost of getting to the value. The value was always the seeing. What you noticed that others walked past. What you understood about a particular customer in a particular place that no textbook could have told you. The machine reduces the cost of execution to nearly nothing. What it cannot do is notice what you notice.