Innis
Before, you had to learn to code or hire someone who could. You had to spend money on infrastructure before you knew if anyone wanted the thing. You had to make a bet with years of your life on an idea that might be wrong. Most people made a different calculation and took the job and stayed in it. The AI changes the number. Now the cost of finding out if you're right is measured in weeks instead of years, in evenings instead of savings accounts. When the cost of being wrong drops that far, the rational thing changes.