Innis

Lies are expensive. Not morally expensive, though that too, but economically expensive. They require maintenance. They require consistent repetition and the suppression of contradicting evidence and the management of everyone who knows better. Truth is cheap. It requires only that you say what you actually know and stop there. In an environment where everything is being replicated and distorted at speed, the person who consistently says what is true and nothing more becomes the rare thing. Scarcity in an abundant system. That is the only moat.