Innis

Email was a protocol and then Gmail became the platform. The web was a protocol and then Facebook became the platform. Each time the same movement. Open gives way to captured. The river gets dammed. The future arrives and then someone buys it and puts terms of service on it and hires a trust and safety team and the thing that was a river is now a canal and the people who built their lives on the bank are subject to whoever holds the engineering drawings. The entire history of the internet is this war. The protocols keep losing and building again.